Culture Shock

I am a super auto fans, so I will keep my eyes open at the cars whenever I go. Automobile can reflect the culture of the market. I believe that if a company wants to enter and do well in the market, it must to need to know the cultural of that market. I have been to America for three years. Before I was here, I knew most of Americen people love "big" cars. I know it's ture right now. Many American people like to buy full-size and high out-put engine cars. Therefore, many of automobile sell the higher power engine in the US market. Toyota has the 3.5L V6 Camry in US, but not in other place. In Europe and Asia, BMW sell the 4 cylinders 1.8L engine cars, but we cannot find it in the US. Some automobile companies even make two different editions but same series car to sell in different market. For example, Honda Accord American edition is very different between the Accord European edition. America edition is biger and more look like American cars than the European edition. In addition, geography is a part of culture. Automoblie companies often make a car with higher or lower ground clearance in different region dut to the road condition.